Senior Digital Business Analyst

Senior Digital Business Analyst – Birmingham, West Midlands
Hybrid role with 2-3 days in the office
Salary 48-55k plus excellent benefits

We're looking for an experienced Senior Digital Business Analyst to join a high-profile digital transformation programme based in Birmingham. The Senior BA will work across business, product, and technology teams to define requirements, shape digital services, and drive platform improvements.

You'll be responsible for gathering and refining requirements, defining UX requirements, mapping end-to-end user journeys, and translating business needs into clear technical specifications. Working across the full delivery lifecycle, you'll collaborate with Product Owners, Solution Architects, Developers, Test teams, and key business stakeholders to drive platform enhancements and improve customer experiences.

Core skils & experience

Proven experience as a Digital Business Analyst on web and digital transformation projects
Strong experience defining UX requirements and mapping customer journeys
Ability to translate business requirements into user stories and technical specifications
Good understanding of APIs, data flows, integrations, and message structures
Experience working closely with Product Owners, Scrum Masters, Architects, Developers, and Test teams
Strong stakeholder management and workshop facilitation skills
Comfortable challenging, questioning, and uncovering the root cause of business problems
Experience working in Agile environments and thriving in fast-moving delivery teams
Pragmatic, adaptable, and solutions-focused with a passion for digital technology

This is an excellent opportunity for a delivery-focused Digital Business Analyst who enjoys bridging the gap between business and technology while helping shape the future of their digital services.

Contact: Beth Whelan
Keywords: Senior Digital Business Analyst, Digital Transformation, UX, User Journeys, Agile, APIs, Integration, Web Applications, Business Change, Birmingham
Erin Associates Ltd is acting as an Employment Agency in relation to this vacancy.

Location: Birmingham, United Kingdom

Employment: Permanent

Salary: £48000 - £55000 excellent benefits

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