eCommerce Manager


eCommerce Manager – Birmingham (Hybrid)
Location: Birmingham
Salary: Competitive + Benefits
 
Our client, a fast-growing Birmingham brand within the wellness sector, is looking for an experienced E-Commerce Manager to take ownership of their digital performance and drive the continued growth of their online business.
 
This is a fantastic opportunity for a commercially driven, data-led professional with a passion for e-commerce excellence and customer experience.
 
Key Responsibilities:
 

  • Manage and optimise the company’s Shopify Plus e-commerce site, ensuring best-in-class functionality and performance.
  • Oversee product launches, site merchandising, and digital content updates via the CMS (Shopify Plus/Sanity).
  • Drive conversion through A/B testing, CRO initiatives, and enhanced digital merchandising.
  • Monitor and report on digital performance metrics using tools such as Google Analytics (GA4), Hotjar, and Microsoft Clarity, providing actionable insights to improve site performance.
  • Manage and refine subscription models to boost retention and customer lifetime value.
  • Ensure seamless CMS management and coordinate with internal teams to maintain brand consistency and product accuracy.
  • Collaborate cross-functionally with marketing, design, and logistics teams to deliver an exceptional customer experience.
 
Core experience:
 
  • Proven track record in e-commerce management, ideally within DTC, subscription, or beauty/wellness sectors.
  • Strong technical experience with Shopify Plus, Sanity (or equivalent CMS), and e-commerce analytics tools (GA4, Hotjar, MS Clarity).
  • Experience with subscriptions, CRO, and digital merchandising.
  • Highly commercial and data-driven, with exceptional attention to detail and precision.
  • Excellent project management skills — able to juggle multiple priorities in a fast-paced environment.
 
This is an exciting opportunity to shape and scale a growing e-commerce operation. You’ll join a forward-thinking team in Birmingham, that values creativity, collaboration, and innovation with plenty of room to make a real impact on the brand’s digital future.

Keywords: Ecommerce Manager, Brand Manager, Shopify, Google Analytics (GA4), Hotjar, and Microsoft Clarity, Birmingham, E-commerce Manager

To apply, please send your CV to Bethany at jobs@erinassociates.com
or call 0161 438 1177 for more details.
 
Follow us on Twitter: @erinassociates
Erin Associates Ltd is acting as an Employment Agency in relation to this vacancy.

Location: Birmingham, United Kingdom

Employment: Permanent

Salary: £40000 - £50000 excellent benefits

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